In 2018, many prominent search engines continue to grow their efficiency and notoriety in the artificial intelligence field. According to SEO and marketing service platform Reliable Soft, Google is still the number one search engine in the world. This is because they have implemented some sufficiently advanced techniques to prevent people from taking advantage of the engine. Google’s Panda algorithm has demoted many sites and has ranked others as being higher due to the quality of these websites and their content. Which, has made it imperative to improve our websites to rank higher on Google, Bing, Yahoo, and similar search engines. Additionally, Google’s “Fred” update targets websites that are violating Google’s webmaster guidelines with thin and ad-centered content. In this article, we will discuss the best SEO strategies to rank higher in 2018.
1. Understanding SEO and Required Skills
To implement the best SEO strategies, you must understand the real scope of Search Engine Optimization (SEO) workflow. SEO is involved with a lot more than having just an SEO expert available to optimize your website. SEO strategies involve a defined business strategy, keyword planning, website design, user engagement, a call for action, content management, social media activities, HTML coding, and more. Some business websites rank high on Google for the mere fact of them having interesting content or external user posts. Others are ranking high because they have integrated external customer portals on their websites. At any rate, defining your business goals and objectives is the first key area to which a website owner must focus on, before starting the journey of search engine optimization. Your business objectives and goals will lead the way as you focus on the right SEO activities to help reach your target audience. These objectives will include your mission, vision, target customers, target geographical locations, revenue sources, etc.
2. Website Design with Good UI
Review your website’s structure and design. These are questions you may want to ask yourself is: “if I was an external user, would I be invited to stay on the website from a mobile, PC, or tablet and easily navigate through the pages, or would I be confused and not easily find what I want?”. You must also question if there is any call for action button (e.g. buy now, email us, call us, free quotation, etc.). In addition to: “Is the design appealing or will it repel users away?”. There is a lot of recent research out there on the use of colors and how to make a website more user-friendly and appealing. Please see this example: https://neilpatel.com/blog/psychology-of-color-and-conversions/. Your website design is one of the most important aspects of creating a successful website, which is usually overlooked by people.
3. Keyword Research & Analysis
When it comes to the best SEO strategies, keyword research and planning is certainly a prerequisite before you begin carrying in and out any technical SEO activities. For this reason, it is important to work closely with your Team, Consultants, and/or SEO Agency to research applicable keywords. Which, in turn, helps users find your website or service by typing in these keywords. For example, if you are in the business of selling boat insurance, then it would make sense to list “boat insurance” as a priority keyword. Furthermore, there are tools within google such as Google Ads’ Keyword Planner (Previously Google AdWords) which will indicate the value of a keyword as well as the amount of traffic it gets per month. In that regard, keywords can also be sandwiched into a long tail phrase such as “best boat insurance companies”. The objective should be to align one landing page per keyword term (short-tail and long-tail). One of the most recommended books that provide tools/spreadsheet to help you in your planning process is Jason McDonald’s SEO fitness workbook 2018.
4. URL Structure
Your URL structure must be search engine friendly. This applies to many aspects of our online services and is the key to working through your SEO Strategies. Your URL size must be short and to the point. An excellent example of this idea is www.company.com/boatinsurance. In this case, Google will easily identify you as a reliable authority in this area.
5. Content Management
It is impotent to continue building on the previous SEO strategy as well as sticking to the topic of on-page optimization. Additionally, you must remember the importance of continuously writing fresh content that is keyword centric is going to be the key. This article is a prime example of this concept, and I will let readers guess which keyword we are targeting in this article. Please provide your comments below. Our mission in Marbgroup.com is to educate our customers, as we do not believe in a fast buck. Therefore, the best SEO Strategy you can implement for your services, e-commerce, or affiliate marketing website is to write non-plagiarized articles and post videos. There are also tools by which you can use to check your articles for SEO compatibility such as the Yoast’s Real-time Content Analysis https://yoast.com/research/real-time-content-analysis/.
6. Optimizing Codes, Meta Tags & Descriptions
Webmasters are professionals who are familiar with HTML. However, does everyone always optimize the HTML page to be search engine friendly? Google will first look at title tags, then Meta description, headings, alt tags, and body. The key here is to embed your planned keywords into each page through HTML code. Most platforms such as WordPress, Joomla, Shopify, and other e-commerce or CMS platforms, provide you with fields to update title tags, Meta descriptions and other tags in a simplified and each to use manner.
7. Optimizing Website Performance
8. Search Console Submission
This a tricky SEO strategy, because most customers are at times intimidated by Search Console and Google Analytics. Google changed the name from Google Webmaster tools because the focus is on Search Engines. This is a free tool that allows you to submit your sitemap, update your robot.txt file, and identify new errors in which search engines find in your website. You should investigate these errors and fix them as soon as the search console finds it.
9. Growing Social Media Presence
Although social media may not be considered as an external website link by Google yet, building a community and posting your products and services on social media will certainly help you to drive more traffic onto your website which is one of the best SEO strategies. Jackpot! This is exactly what you want to gain for a better ranking with search engines. And this should be your number one SEO strategy and objective. By interacting with social communities, sending surveys to them, quizzes, interesting facts and luring them to your website, Search Engines like Google will determine that you have gotten more page views and visitors from social media. As a result, this will subsequently get your website a higher ranking on Google.
10. Off-Page optimization
Google and other search engines will rank you higher, based on the number of references you obtain from other Websites/Domains. As an example, I have mentioned of a few websites in this article, these URLs will be crawled by Google and counted as Backlinks or References to those websites. Which will then, in turn, boost the rankings of the mentioned websites. Your objective is to place your website name in as many websites as you can, through guest Blogs, Forums, Directory submissions, etc. Yet, beware of getting spammy backlinks. At MarbGroup.com, we leverage paid tools to monitor every link. One example of these tools is Ahrefs, which happens to be one of the best tools for this purpose out there.
We have more information, tools, best SEO strategies relevant to your needs and free consultation to help will help you with your SEO Ranking Journey. Please feel free to contact us through the Contact Form, above the listed number, or email us at firstname.lastname@example.org for a free consultation.
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